Trade Show Fail

I recently attended the Winter Fancy Food Show in San Francisco, the largest specialty food and beverage show on the West Coast.  This event is huge with 1,400 artisan food brans exihibiting their products, and over 30,000 attendees, made up of buyers from top names in retailing and restaurants. 

I attend each year to spot new trends in food & bev, and this year attended on behalf of two of my clients. I was there looking for